Posts Tagged ‘internet’

Internet Market

// June 4th, 2009 // No Comments » // Business Plan Writing, Marketing and Sales, Online Business, Selling Your Business

IDEA / CONCEPT: “Internet Market”
A concept that should be clear is that the Internet is a converging market where a number of products / services very different from each other and that is the Internauta who access a web or what he is doing is a market access or another. That is why I always turn to the Internet market.
But the Internet is a factor in traditional markets is already passed, I mean the information that companies have the clients and the market itself. But even on the Internet and its basic principle remains the foundation or the transmission of information in regard to information concerning the cybernautas must say that is weak, and the little that you can find, what we need to assess some caution as it is not accurate, as much guidance and it allows us to get an idea of where we are but little more.
Knowing the limitations regarding information in these moments and I must add that in the short and medium term it seems that the thing will not change, we advance a set of WEB’s Internet where you can access information and statistical data which can be very useful to define not only the market but also our potential customers, or to define the strategy to follow, and so on.
Statistics and data on the Internet in Spain (no doubt the best Internet WEB Data Spain);
http://www.arroba.es/aimc - AIMC Research Association Media - EGM
Another Website to note is the “Association of Internet Users”;
http://www.aui.es - “Association of Internet Users”;
Data on the number of Internet users worldwide (by language).
http://www.euromktg.com/globastats - Global Internet Statistics

Easy Low

// June 4th, 2009 // No Comments » // Business Plan Writing, Marketing and Sales

Add a result of the so-called “Easy Low”, or more marketable is just one of “Easy High,” simply requires a specific business strategy. We can say that all the products / services are sold online, just have to take appropriate business strategies for each case.
IDEA / CONCEPT: “Everything is marketable on the Internet”
We must bear in mind that all products / services can be marketed over the Internet. While some are not as simple as the type of product, whether it is possible that in these cases the Company will use the Internet to help or support the closure of the operation or after-sales service.
INTERNET MARKET
The experience accumulated over the years allows us to clearly define the development of traditional markets, but as I said this development and influences affecting the Internet as long as consumers or customers may be the same in a case in others (and in general it is), that’s why we demand the same in a market in the other, reaching the point that their behavior patterns or behavior towards the two markets are similar but not identical.

Transmission of Information

// June 4th, 2009 // No Comments » // Business Plan Writing, Marketing and Sales, Online Business

IDEA / CONCEPT: “Transmission of Information”
As the Information and its transmission in this case is the principle on which the Internet was created, we must continue to employ this philosophy in our business strategy on the Internet.Thus making our product / service is well received and accepted by Internet users. This does not mean that what we buy but what you get is not being rejected from the outset by failing to follow the philosophy of the Internet. Despite the changes that have occurred since the Internet and even today remains in force, it is interesting to not leave behind.
But if we are talking about products / services on the Internet is even mandatory to define a generic products that fit better or are more “easy” in the Internet market, (this does not mean that the rest are not so simply in the process Sales of the Internet has no role in the rest, however the Internet can be a determining factor when selling products “Easy Low”);
- Easy Added:
- Products of immediate or On-Line. (Software, reports, studies, etc.).
- Consumer buying impulse (make it clear that these products have little to do with the products of impulse buying traditional markets). Products are of low cost or difficult to obtain in some areas, (such as sex-related products, etc.).
- Easy Media:
- Products with a very specialized and very minority market, where prices are generally medium-high. An example would be the result of collecting.
- Products which sells an image or transmitting confidence in advising companies.
- Easy Low:
- Products that require highly technical or sales technique.
- Products with a high added value, eg in R & D.
- Product Detail andalusia necessities, (unless a local sale).

King of the Internet

// June 4th, 2009 // No Comments » // Business Plan Writing, Marketing and Sales, Online Business, Selling Your Business

When considering an Internet business is the most important product we sell today is what makes the strategy to follow in an Internet business, this is not who is leaving aside issues such as important;
* Form of Payment.
* Transport Product.
* After Sales Service or Pre Sale.
* Training on Product.
* Etc.
All these aspects have little weight in the process of buying a product online. (To clarify that now I am talking in general terms as there are cases where it does not).
IDEA / CONCEPT: “King of the Internet”
Thus we can say that at this time the product / service on the Internet is the “King” as it is he who makes the online business strategy.
But in any case if the product / service is to mark the shares to develop our online strategy, we must not forget one of the most important determining factors in the Internet. I am referring to the “Transmission of Information.”
In any process of selling a product / service on the Internet must be present on the basic principle that the Internet is based, ie there must be a “Transmission of Information.” As for the content of it will vary depending on whether the product or the strategy employed, I mean to provide more or less information about other cases. This is why we say;